Youtube Video Marketing Checklist

Posted in: Video Marketing
Apr 10, 2009 - 10:33:48 PM

Using home made video as a marketing angle can be great fun and your efforts will be rewarded if you follow the outline I am about to describe. Youtube videos can generate tens of thousands of hits and you can funnel this free traffic straight to your affiliate offering. 

There are many keys to making a successful video and cashing in on the instant traffic but the most important aspect is, you have to do it right. Producing a video and uploading it only to watch it fizzle down without harnessing the potential that Youtube offers is a waster of time and effort.

Matching The Video With The Product

When you are deciding on what kind of video to make, think about the product you will be promoting. The goal is to have the video content relate to the affiliate offerings while still portraying a degree of humor or valued information. This technique requires a fine balance, but once you find the right angle the traffic results will be worth the effort.

Filming And Acting

The video itself shouldn't be like a real commercial because the Youtube audience is mostly younger aged people and aren't coming to the site to be bombarded with commercials. If you display a blatant advertising agenda in your film it will most likely sink to the bottom real quick. A good approach is to act normal (as young people do) and use slight hints and suggestions that direct the viewer to your product.

How To Link Your Product

When your video is done, you will have a description box to fill in. On the first line, put your link or affiliate URL. When you publish your video, the link will be active and clickable. Accompany your link with a nice keyword rich description.

Build Up Youtube Friends

Now go around and find related videos and them as friends into your Youtube account. Once you have a big list of friends, you can send your movie link to them right through Youtube. Even if they aren't the type of surfer to buy your product, their view numbers will boost your rankings up and the more traffic you will receive. The rich get richer as the poor get poorer.

Creating A Buzz

Now that you have the video up, your affiliate link is inserted, and you sent your video to all your Youtube friends it's time to get it really buzzing. Go around to all the free posting forums, websites, lists, and blogs and spread the word. Send an email to everyone you know about the video and attach the link. Contact all your associates on your instant messenger list and blast away. Don't hold back, the key is to get the ball rolling.

Watch And Learn

Once you done all the steps above, watch your counter and see the results. It may take you a few videos to get the hang of it and a few videos may fail, but once you get the technique down you will rejoice in the feeling of success.

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