Your job is to presell the product. Whether you know it or not. In other words, your website works by putting people into a buying mood. This is what it does (or is supposed to), and when it does this well, you get a much better conversion rate and a higher income.
Back in the day marketers built monster websites with hundreds of HTML pages with the idea of pumping massive amounts of data into the search engines. The problem is, your users are short on time. They do not want to get lost in a confusing rat's nest of linked pages, and they do not want to have too many choices. Too many options creates indecision, and that in turn causes inaction.
No More Massive Sites
With mini sites you beat these problems because the emphasis is on FOCUS. A mini web site can be described simply as an interactive direct sales piece. It can be as simple and basic as a one-page sales letter and an order form. There are no banners ads, Google links or multiple choices. The mini site focuses on selling one thing and one thing only. It directs the potential customer to the order form and issues a call for action. It either works or it doesn't. And when it doesn't (and here is the great genius of the mini site), it is EASY to tweak, optimize, or modify so that it can quickly be put in service to try again.
The web is replete with 401 errors and dead links. Each of these is a monument to a defunct website and a lot of wasted time. Research, image selection, content development and generation. This leaves out: domain registration, hosting, promotional efforts, etc. All that work for a site that just gets abandoned. When you create a mini site you are investing a tiny amount of time and effort (not to mention expense) in finding out if there if any particular idea has any potential or not. If not, they you pull up stakes and try something else. Like a fisherman trying moving on to better fishing grounds.
Mini sites mesh well with the concept of niche marketing. There is no way that you are going to discover your bread and butter niche the first time out. It may take hundreds of tries, and if you are going to subject yourself to a lot of trial and error, doesn't it make sense to do so in the context of investing as little as possible? "Time is money". That is what they used to say back in the day, and it applies even more these days. We live in a world where the rules governing online marketing change very rapidly. Search engine technology is advancing at a galloping rate. Why set your own feet in concrete.
Building mini sites is easy. Free mini site templates abound. Get one and start modifying it. Mini sites give you the chance to find out quickly what works. And when you find out what works you can pour more time and resources into that. When time permits you then create more mini sites with an eye toward finding something else that works, possibly better! For more information, specimen examples, and some good guidance surrounding the topic of mini sites, just search the term and follow your nose. You are likely to find yourself on a very profitable journey.
About The Author:
This article was written by Mark Soveign who owns and writes for Wertheim Communications LLC as well as Mooker.Com