It does not take a rocket scientist to figure out that cutting coupons results in a heftier bank account but the retail stores and supermarkets are cutting down on the amount of coupons offered because it is often causing more damage than good. Coupons have always been viewed as an advertising plan for stores. The coupons attracted customers and the customers, more often than not, purchased many other items in addition to their coupon discounts. The advertising strategy was to lure people into their store by offering discounted prices on selected items. Once they obtain the potential buyer, more overall sales were made.

With less money comes smarter shopping, local retailers and supermarkets have learned. Many potential buyers are scanning the local newspapers for any coupon that will save money and are only buying items that they have coupons for. The fact of the matter is, stores usually lose money by offering coupons if there is no upsell later. The coupons are only used to draw the customer and and profit is made when they buy other merchandise at regular price. Now with all the coupons-hawks who are trying to save a penny, the local stores are realizing that the coupons may be doing more damage than helping.

It surely is a volatile market and the economy is definitely seeing the aftermath. You can't blame the consumer for trying to save money, and you can't blame the store for wanting to make money.

Although there may be a decline in the amount of coupons offered, this should not discourage coupon seekers as there are still many coupons published weekly which can add up to substantial savings. Besides the financially wealthy, it is in everyone's best interest to save pennies where they can.

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