The key to Internet marketing is understanding the demand for information and figuring out how to service that demand.  Some keywords are highly competitive while others are less so, which makes us think that fewer people are searching for them.  Then there are some keywords that are really hardly being searched for at all.  Some of the best keyword phrases are those that relate to some product or service that are fairly often used, but at the same time have very little competition.  That is, they cause to come up a smaller number of pages in the search results than do other keyword phrases.  These keywords and phrases which have a low number of competing pages, but are also of the kind actually being used by searchers, represent what we regard as low hanging fruit or a good opportunity to cash in.

KEI stands for "Keyword Effectiveness Indicator" and is designed to measure for you how effective a keyword or phrase is.  This is done with the use of a mathematical formula that works simply by comparing the number of times a keyword is used by the public to the number of pages on which it occurs.  A KEI value can be anywhere between 0 and 10.  The most effective keywords will be those with a high KEI value.  These words and phrases are searched for often, but are found on only a small number of pages.  It could be easy to rank up there in the top 10 results for certain search terms, and it can be very difficult for others.  It depends on competition mainly.  The most popular search
terms (like "mortgage refinance" may not be the best terms to target because as you can guess, the chances of getting a top ten listing is remote.

So, what is a good KEI score to consider?  It does not matter because there are too many variables to consider when looking at that question.  The real value of KEI score is to use it as a fast way to compare two otherwise similar choices.  If you are writing an article about your favorite topic and you have a choice among several words that you can use to convey an idea, then select the word with the highest KEI value all else being equal.

Keyword tracking and keyword traffic analysis tools such as wordtracker.com can be used to measure the KEI of a give search term or keyword phrase.  There are others and you should conduct a search to find one that fits your needs.

About The Author:
Read more:   Web Analytics: An Hour a Day

This article was written by Mark Soveign who owns and writes for Wertheim Communications LLC as well as Mooker.Com